sendlance.app
SendLance
Automate the journey, accelerate the visa.
Summary
SendLance is a client journey orchestration and payment platform built for independent immigration consultants. It combines personalised onboarding checklists, automated document collection, milestone-based billing, and real-time case status dashboards—all powered by open data on immigration policy changes. The consultant stays in control for critical judgment calls, while SendLance handles the repetitive workflow.
Target Audience
Independent immigration consultants and small immigration firms (1-10 consultants) handling temporary visas, permanent residency, and citizenship applications.
Economic Engine
Monthly subscription fee per consultant (tiered by number of active cases) plus a small transaction fee (1%) on payments processed through the platform to cover payment processing and escrow. Also offers a premium tier with advanced analytics and priority support.
Point of Difference
Unlike generic CRM or project management tools, SendLance is purpose-built for immigration processes, with pre-built workflows for over 50 visa categories, integrated payment plans tied to case milestones, and real-time policy monitoring that automatically flags changes affecting open cases.
Problem Statement
Independent immigration consultants spend up to 60% of their time on administrative tasks like chasing documents, sending reminders, and manually tracking case progress across dozens of clients, leading to delayed filings and missed revenue.
Solution
SendLance uses journey orchestration to model each visa type as a customizable workflow with triggers for document requests, form fills, and payment milestones. Integrated payments and billing workflow handles fee collection, escrow for government fees, and automated receipts. Personalised onboarding creates branded client portals. Open data intelligence feeds policy updates to adjust workflows dynamically. The platform acts as a thin layer on top of existing case management systems (or replaces them entirely).
Core Value Proposition
Cut administrative overhead by 50% and improve client satisfaction with a single, transparent platform that automates the grunt work of case management while keeping the consultant’s expertise central.
Killer Features
- Smart Document Nudges: Auto-detects missing documents from case progress and sends personalized reminders with upload links to the client portal.
- Milestone Money: Ability to set payment schedules that automatically charge clients upon completion of key case stages (e.g., application submitted, interview scheduled).
- Policy Pulse: A dashboard widget that scans government immigration websites daily and highlights any policy changes that impact active cases, with a one-click option to update the workflow.
- Time-Travel Timeline: A visual timeline that shows the predicted vs. actual progress of a case, using aggregated anonymized data from similar cases to warn of potential delays.
Pros
- Deeply tailored to immigration consultants, reducing time spent on admin.
- Automated policy updates ensure compliance without manual research.
- Milestone-based billing improves cash flow and reduces payment disputes.
- Client portal reduces email back-and-forth for document submission.
- Data generated on case timelines can provide benchmarking insights.
Cons
- Requires consultants to adopt a new workflow; may face resistance from those used to email and spreadsheets.
- Dependence on accurate open data; policy changes can be messy and require human verification.
- Payment processing fees may be a concern for high-volume consultants.
- Initial setup of workflows for various visa categories is labor-intensive.
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