sendlance.dev
SendLance
Send orders, get paid, grow your lab.
Summary
SendLance is a SaaS platform that turns dental order management from chaotic manual workflows into a streamlined, professional process. Dentists submit cases through a branded portal, labs track production with real-time alerts, and payment collection is automated—giving growing labs the edge of enterprise efficiency without the headcount.
Target Audience
Fast-growing dental lab technicians who process 50–500 cases per month and are overwhelmed by manual order intake, chasing payments, and coordinating with multiple dentist clients.
Economic Engine
Monthly subscription per lab based on number of active dentist clients (tiers: 5, 20, 50+). Optional per-transaction fee for payment processing.
Point of Difference
Unlike general practice management software, SendLance is purpose-built for the lab's workflow, with a dentist-facing portal that makes the lab look immediately professional and a payment system that handles insurance billing nuances.
Problem Statement
Dental lab technicians waste hours daily managing orders via phone, text, and paper forms, leading to miscommunication, late payments, and scaling difficulties.
Solution
A cloud-based platform combining a custom forms portal for dentist case submission, journey orchestration for production tracking, real-time alerting for status updates, SMS automation for dentist notifications, and subscription management for recurring billing—built on a developer SDK for integrating with existing lab management software.
Core Value Proposition
Eliminate phone tag and paper forms; digitize every order from submission to payment, with no upfront integration work.
Killer Features
- Auto-dispatch: When a case is marked complete, SendLance automatically sends an SMS with a tracking link and triggers an invoice.
- Dentist branded portal: Each lab gets a customizable URL where dentists can upload case details, photos, and prescription notes.
- Payment unlock: The lab can set a rule that final delivery is only released if payment is confirmed, reducing net-60 to instant.
Pros
- Drastically reduces order entry time
- Professionalizes the lab's brand
- Automates payment reminders
- Works with existing lab software via SDK
- Improves accuracy with structured case forms
Cons
- Requires buy-in from dentist clients to use the portal
- May not support complex insurance workflows initially
- Dependency on SDK integrations for existing software
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